Google AdWords has been fighting click
Mar 6, 2024 4:38:17 GMT
Post by account_disabled on Mar 6, 2024 4:38:17 GMT
The expanded in the future. jXhUQJX.png RankBrain headaches If you want to nerd out on RankBrain neural networks semantic theory word vectors and patents then you should read Getting Your Head Around Googles RankBrain by David Harry RankBrain What Do We Know About Googles MachineLearning System by Virginia Nussey concentrate on Marcus Tobers SMX presentation recap in the section Machine Learning Ranks Relevance How Google Works A Google Ranking Engineers Story by Kristi Kellogg To be clear my goal with this post isnt to discuss tweets from Googlers patents research or speculative theories. Rather Im just going to ignore EVERYBODY and look at actual click data.
Searching for Rankbrain Rand conducted one of the most popular tests of the Greece Mobile Number List influence of CTR on Googles search results. He asked people to do a specific search and click on the link to his blog which was in th position. This impacted the rankings for a short period of time moving the post up to st position. But these are all transient changes. Changes dont persist. Its like how you cant increase your AdWords Quality Scores simply by clicking on your own ads a few times. This is the oldest trick in the book and it doesnt work.
The results of another experiment appeared on Search Engine Land last August and concluded that CTR isnt a ranking factor. But this test had a pretty significant flaw it relied on bots artificially inflating CTRs and search volume and this test was only for a single twoword keyword negative SEO. So essentially this test was the organic search equivalent of click fraud. fraud for years and they can easily apply these learnings to organic search. What did I just say about old tricks Before we look at the data a final disclaimer. I dont know if what this data reveals is definitively RankBrain or another CTRbased ranking signal thats part of the core Google algorithm. Regardless theres something here and I.
Searching for Rankbrain Rand conducted one of the most popular tests of the Greece Mobile Number List influence of CTR on Googles search results. He asked people to do a specific search and click on the link to his blog which was in th position. This impacted the rankings for a short period of time moving the post up to st position. But these are all transient changes. Changes dont persist. Its like how you cant increase your AdWords Quality Scores simply by clicking on your own ads a few times. This is the oldest trick in the book and it doesnt work.
The results of another experiment appeared on Search Engine Land last August and concluded that CTR isnt a ranking factor. But this test had a pretty significant flaw it relied on bots artificially inflating CTRs and search volume and this test was only for a single twoword keyword negative SEO. So essentially this test was the organic search equivalent of click fraud. fraud for years and they can easily apply these learnings to organic search. What did I just say about old tricks Before we look at the data a final disclaimer. I dont know if what this data reveals is definitively RankBrain or another CTRbased ranking signal thats part of the core Google algorithm. Regardless theres something here and I.